Deivids Priedins

About · CV

Deivids Priedins, ACCA.

A high-impact AI strategy professional and Executive Director of Pine & Sterling, a specialist AI and finance systems consultancy. I specialise in bridging C-Suite commercial strategy with operations-wide AI technical execution, architecting automated finance and operational functions that use AI, ML, LLMs, Python, and SQL to remove manual overhead and scale multi-jurisdictional operations. Independent B2B advisory with executive stakeholder impact, advanced LLM architecture depth, and a commercial approach to responsible AI adoption.

Individual

CV, roles, and direct contact

Business

Advisory via Pine & Sterling

QualificationACCA
LocationHampshire, UK
Email
Webpriedins.com

Experience

Work History.

Pine & Sterling Ltd · United Kingdom

Executive Director

Current

Specialist consulting firm focused on enterprise AI strategy, finance and operational transformation, and finance system implementations for complex, multi-jurisdictional organisations. Trusted advisory partner to executive leadership teams on strategic roadmaps, technical LLM integrations, and digital transformation programmes.

  • Enterprise AI strategy: C-Suite advisory, high-value use case identification, target operating models, and ROI realisation across commercial, ops, finance, and HR
  • LLM architecture & delivery: integrations, agentic workflows, and production tooling that turn AI capability into measurable business outcomes
  • Finance systems & transformation: programme leadership from assessment through go-live for multi-entity, multi-jurisdictional operations
  • Responsible AI: frameworks, enterprise controls, and risk mitigation that support durable adoption
AI strategyFinance transformationLLM architectureFinance systemsC-Suite advisoryAI governance
IFT Studio Pte Ltd (client engagement) · Remote (Singapore)

Finance Transformation, Systems and AI

2021 - Current

Leading the firm's finance transformation roadmap, replacing legacy infrastructure with automated, high-integrity AI systems.

  • Financial infrastructure architecture: proprietary financial software replacing costly third-party SaaS, improving control and reducing recurring spend
  • AI-driven process transformation: autonomous AI/LLM workflows for complex reconciliations and reporting so the team shifts from data entry to analysis
  • Risk mitigation & governance: monitoring across accounting and treasury that strengthens data accuracy and lowers operational finance risk
  • Strategic data engineering: automated pipelines and custom reporting for leadership visibility into the organisation's financial position
  • Cross-functional alignment with infrastructure teams on integrations so financial data flows across the stack
  • Multi-jurisdictional operations: daily finance across Singapore, Swiss, and German entities; purchase ledger and complex multi-currency payment runs
  • Production automation: n8n-led integrations across invoicing, reconciliation, and payments; 30+ live workflows with minimal day-to-day supervision
  • Internal crypto treasury tooling: vesting and bonus-cycle modelling, clean batch outputs, multisig-ready payment preparation
Finance transformationLLM & AI automationSystems architectureData engineeringTreasury & accountingMulti-entity APAPI integrations
Recruitment sector (client engagement) · United Kingdom

AI Strategy and Implementation

2026 - Current

Advisor on strategic AI implementation and system improvement for a recruitment organisation.

  • Advisory & system optimisation: assessed legacy architecture and advised leadership on the strategic and technical implementation of AI to drive efficiency
  • Agentic operational implementations: directed technical back-end deployment of agentic AI frameworks, orchestrating autonomous agents across core business operations
AI strategyAgentic AISystem optimisationExecutive advisory
Future Fit Training · Fareham, UK

Finance Supervisor

Apr 2019 - Nov 2021

Led finance operations for the FFT group, with a focus on systems migration, controls, and process efficiency.

  • Finance architecture: directed migration and implementation of a new accounting system on schedule; custom automation removed the bulk of repetitive workload
  • Controls & processes: established departmental internal controls and SOPs that improved efficiency and reduced risk
  • Close & reporting: month-end close, deferred revenue recognition, and management reporting with structured review before leadership sign-off
  • Team leadership: supervised junior finance staff and daily workflows across core finance functions
  • VBA automation: suite that removed most repetitive close and data-entry work and tightened control points
Staff Award Winner 2019 - recognised for contribution to finance function development, process automation, and software implementation.
Team leadershipERP implementationXeroMonth-end closeRevenue recognitionInternal controlsManagement reportingVBA automation
Deloitte LLP · Southampton, UK

Assistant Associate

Sep 2018 - Mar 2019

Audit experience within a Big Four practice, working across private, public, and international clients.

  • Audit execution: supported year-end audits through detailed substantive testing of financial statements and working papers
  • Client engagement: regular interaction with clients under manager review, building professional communication and judgement
  • Technical breadth: exposure across sectors and reporting frameworks as part of a Big Four audit practice
External auditFinancial reportingClient deliveryBig Four

Expertise

Core competencies.

Enterprise AI strategy & leadership

AI roadmap development, C-Suite advisory, high-value use case identification across commercial, ops, finance, and HR, target operating models, and ROI realisation.

Advanced AI & LLM ecosystems

Extensive work with LLMs, open-source models, local and cloud deployments. HuggingFace, CLIs, RAG, AI agents, and workflow tooling including n8n , alongside developmental and agentic environments used in production delivery.

Data architecture & engineering

LLM integration in data pipelines, dynamic workflows, autonomous process automation, rigorous model testing and benchmarking, with advanced Python (Pandas/NumPy), SQL, and JavaScript architectures.

AI governance, security & risk

Responsible AI adoption, enterprise controls, privacy and security frameworks, data encryption in AI and LLM analysis, and strategic risk mitigation for finance and operational environments.

Systems & platforms

Sage Intacct
Sage 50
Iplicit
Xero
QuickBooks
Microsoft Excel
Google Workspace
Sage Intacct
Sage 50
Iplicit
Xero
QuickBooks
Microsoft Excel
Google Workspace
n8n
Python
PyCharm
JavaScript
Cursor
OpenCode
n8n
Python
PyCharm
JavaScript
Cursor
OpenCode

Education & Qualifications

Credentials.

Association of Chartered Certified Accountants (ACCA)2023

Member. Chartered accounting qualification. Optional professionals completed - AFM & APM.

Financial ReportingTaxationAuditFinancial ManagementPerformance Management
Chartered Institute for Securities & Investment (CISI)2023

Previous Member.

SecuritiesInvestmentFinancial Markets
Professional Diploma in Accounting - AAT2018

Intensive programme. Full professional diploma completed.

Management AccountingBudgetingFinancial StatementsBusiness Tax

Sources

References.

Inline markers link here. Public demo means a standalone build that illustrates production-style work. Internal means employer delivery not fully exposed publicly.

Public demos

  1. Public demoOpen

    FX Board: finance rates view (fiat FX and crypto) for month-end and multicurrency alignment; built for Institute of Free Technology (IFT). Demonstrates production-style structure.

  2. Public demoOpen

    EventsLog: demo UI for a company-wide events pipeline with integrations and managed catalogs in one queryable record (IFT-facing).

  3. Public demoOpen

    Payments Automation: demo of validated bulk cryptocurrency payment batches generated from accounting extracts (IFT treasury context).

  4. Public demoOpen

    Finance Dashboard: interactive demo of AI-native finance infrastructure (cash, close, FP&A, investor KPIs) reflecting production systems built for real engagements.

Internal delivery

  1. Internal

    Future Fit Training: Excel/VBA automation, close rhythm, imports into accounting, and management packs (employer-internal).

  2. Internal

    Vesting Tool: internal IFT utility for crypto vesting and bonus cycles, batch outputs, and multisig-ready payment preparation.

  3. Internal

    n8n at IFT: production-integrated workflow system for Institute of Free Technology finance (30+ live workflows across invoicing, reconciliation, and payments).

Qualifications & platforms

  1. QualificationOpen

    ACCA: Association of Chartered Certified Accountants (full chartered qualification; AFM and APM optionals).

  2. PlatformOpen

    n8n: workflow automation and orchestration platform used for finance integrations and scheduled jobs.

Start a conversation.

Contact me directly for roles and personal enquiries, or visit Pine & Sterling for organisational advisory work.

Individual

CV, roles, and direct contact

Business

Advisory via Pine & Sterling